The colloquial British- and Irish-English phrase to go to Specsavers is used of someone who makes a mistake because of poor eyesight. This phrase refers to the British multinational optical retail chain Specsavers Optical Group Ltd—in particular to its advertising slogan, should’ve gone to Specsavers.
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Should have gone to Specsavers origin?
The colloquial British- and Irish-English phrase to go to Specsavers is used of someone who makes a mistake because of poor eyesight. This phrase refers to the British multinational optical retail chain Specsavers Optical Group Ltd—in particular to its advertising slogan, should’ve gone to Specsavers.
Who sings the song in the Specsavers ad?
The Specsavers advert song is a track called ‘Dancing In The Moonlight (It’s Caught Me in Its Spotlight)’ that was recorded by Irish rock band Thin Lizzy.
Should ve gone Specsavers?
After temporary retirement during the UK’s Covid-19 lockdown, Specsavers has brought back famed ‘Should’ve gone…’ slogan in a £4m marketing push that it hopes will reach its biggest audience to date. The brand last appeared on UK screens in September 2020.
Should have gone to Specsavers slogan?
“I think we all realise how bloody lucky we are to have ‘should’ve gone to Specsavers’.”
Should have gone to Specsavers billboard?
Askew billboards reinforce ‘should’ve gone to Specsavers’ mantra. Specsavers has hit the streets with a striking billboard campaign to highlight the dangers of undertaking outdoor advertising installations without your glasses on.
Who was the founder of Specsavers?
Doug Perkins
Mary Perkins
Specsavers/Founders
Specsavers was founded in 1984 by Doug and Mary Perkins, who started the business in their spare bedroom on a table-tennis table. They had moved to Guernsey after selling a small chain of West Country opticians.
Who is the dancing man in the Specsavers advert?
Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy’s Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching.
Who is the dancer in the Specsavers advert?
Locky’s new spot for Specsavers hearing aids featuring the inimitable Thin Lizzy ‘Dancing in the Moonlight’ encourages customers to dance like nobody is watching.
Who is the girl in the Specsavers advert?
Hayley-Jo Whitney will be recognisable to many as the short-sighted fitness teacher who forced a group of pensioners to take part in an energetic work-out instead of their usual bingo session in the hilarious advert.
Are Specsavers British?
Specsavers Optical Group Ltd is a British multinational optical retail chain, which operates mainly in the UK, Ireland, Australasia and the Nordic countries. The chain offers optometry and optician services for eyesight testing and sells glasses, sunglasses, and contact lenses. It also sells hearing aids.
What country owns Specsavers?
The company employs approximately 6,360 people, operates in Australia and New Zealand, and is administered by its head office in Port Melbourne, Victoria. Specsavers Pty Ltd is a wholly-owned subsidiary of Specsavers International Healthcare Limited, a Guernsey-based optical retail chain.
Who are the Specsavers ad Neighbours?
Created by The Agency, Specsavers’ in-house creative shop, the idents features archive footage featuring four well-known characters – Harold, Madge, Marlene and Phil – who appear to be speaking to a Specsavers staff member about their eyewear requirements.
What does “Specsavers should’ve gone to Specsavers” mean?
This phrase refers to the British multinational optical retail chain Specsavers Optical Group Ltd—in particular to its advertising slogan, should’ve gone to Specsavers. The following explanations are from Brand Insight: Specsavers, an undated interview by Laura Swinton of Graham Daldry, Specsavers Creative Director, published in Little Black Book:
Is Specsavers making a foray into gaming?
A landmark deal with Channel 4 and ITV was negotiated that will see the two broadcasters have their own ‘Should’ve Gone to Specsavers’ moments as continuity announcers get their scripts mixed up, introducing some of the biggest shows on television but for the wrong channel. And in another first, Specsavers is making a foray into gaming.
Why invest in Specsavers advertising?
Having invested nearly £500m in advertising over 30 years, Specsavers commands a dominant share of voice and consistent revenue growth.
What has happened to Marks and Spencer in 2020?
The brand last appeared on UK screens in September 2020. Faced with a nation being urged to stay at home, it replaced the ‘Should’ve gone to Specsavers’ line with ‘Something to Smile About’. Aside from a few tactical ads, including a much-admired Euros billboard, the brand has been largely quiet on the marketing front.