What is Rapala?

What is Rapala?

Rapala is the original innovator in fishing tackle with an exceptional ability to continuously renew and apply Lauri Rapala’s groundbreaking innovation that changed lure fishing forever: the Rapala wobble that imitates a wounded baitfish.

Why choose Rapala® lures?

At Rapala®, we feel it’s our responsibility to provide anglers with their tools of the trade. The lures, tackle and accessories they need to be effective anglers. We don’t take that responsibility lightly. In fact, it’s our mission to always maintain the integrity of design and manufacturing that has become our trademark.

Is the Rapala X-Rap slashbait good?

Subject to approval. The adrenaline-pumping Rapala® X-Rap® slashbait displays Xtreme attitude with its hard cutting, aggressive darting action. The integrated long-casting system doubles as a rattle, combining with that classic Rapala action to generate irresistible appeal.